The Orien logo with a target symbol and the word 'orien' in white lowercase letters on a black background.

Comprehensive marketing strategy, merchandise design, social media management, content creation and event management for one of Sydney’s largest concrete, steel reinforcement, and supply companies.

A smartphone displaying an Instagram profile grid with various images including a target, fire, construction tools, workers, and a warehouse interior.
A vertical banner flag with the word "oel" and a circular Target-like logo in blue, red, yellow, and orange colors, standing on a metal base.
Laptop on gray surface displaying the Oriem website with a large banner announcing the opening of Oriem Gregory Hills, featuring a modern building with a blue exterior and cars parked outside.

For the past two years Sonder has delivered high-impact campaigns showcasing Oriem’s level of service, point of difference and care for their growing customer base; busy tradies and the DIY weekend enthusiast.

Illustration of a commercial building with a predominantly blue exterior featuring the Oriem logo and branding, including the slogan "Everything. Everywhere. Everytime." on the facade, with garage doors and a staircase at the entrance.
Sign advertising New Year's sale on steel cap gumboots and work boots, priced at $120.00, available until February 28th.
A fire truck painted in vibrant red, blue, yellow, and pink colors with a circular design, parked inside a warehouse.
Exterior of a blue retail store with signage for Oriem, featuring a large digital billboard with the message 'Everything you need'. The sky is partly cloudy.

From eye-catching in-store posters to fully designed and wrapped stores, utes, and delivery trucks, we bring Oriem’s digital campaign to life in the physical world.

Our strategy extends to every touchpoint in-store ensuring a seamless brand experience. We execute in-store activations, engage customers on-site and manage a dynamic calendar of events to maximise impact and visibility.

Aerial view of a commercial building with a large sign that reads 'Orem' and features a target logo. The building is located in an industrial or retail area, with parking lot, roadside, and surrounding buildings visible. The roof of the building has multiple ventilation units and is partially covered with a white awning.
People gather outside a blue building with the Oriem logo, celebrating an event with a balloon arch and booths, during daytime with sunny weather.
Two women standing behind a table with tools and promotional items at an indoor event. Behind them, a yellow vehicle with the Oriem logo. To the right, a large sign advertising a collaboration pack and a QR code.
Yellow pickup truck with marketing for 'everywhere' and 'oriem' parked in front of a construction site with scaffolding and unfinished building.